WOW !  3D MOVIES.  WOW !  NFL ACTION.  Put the 2 together and you get a double
whammy.  On Dec 4, 2008 there was another milestone in technology. The National Football
League broadcast its 1st live game in 3D.  This happened  when the NFL and 3ality teamed up to
broadcast the San Diego Chargers vs  the Oakland Raiders  The 3d company 3ality is based out
of Burbank, California.   3Ality represents a powerhouse of advancements in the entertainment
industry. Their mission is to deliver pixel perfect 3D viewing and enjoyment. 3ality is a leader in
their industry. They were the first to provide digital  live-action 3 for a network television show;
NBC's "Chuck" and of course their debut production was that of U2 3D, shot again entirely in
digital live action 3D. U2 is already a legendary rock band and the digital 3D production of their
recent concert, grossed nearly $20 million in global box office sales! RealD, the global leader in
3D has created a in impact on today's movie making, only comparable to the move from black
and white to color television back in the 1950's and '60s. The combined efforts of 3Ality and
RealD can be only be described as fast forward and spectacular! The technology was
groundbreaking for a live event.  It was as if  you  were in "THE FRONT ROW."My favorite
part was watching the sidelines, coaches and cheerleaders. Not to mention those 300 pounds of
flesh battling it out , was a site to be seen (in 3d). Also those in the audience reached out to catch
the ball a few times.   This event was broadcast simultaneously in 3 major cities.  New York
City, NY, Boston, Massachusetts and Hollywood, California . Due to this new technology,  this
was their test audience, their launch pad. It was a treat for all.  Looking forward to seeing an
array of sports in 3D. If this is the future .....i cant wait to see it!
www.3alitydigital.com, www.reald.com
NFL Footbal in 3D
John Scierp and Ellie Robyns
NFL Footbal in 3D
John Scierp and Ellie Robyns
The New York Optimist
February 2009