The New York Optimist
August 2008
W Hotels: New York
Where 24/7 Was Born

Welcome to the center of the center of the
universe. A stone’s throw from the MTV
store, W New York—Times Square is in
the heart of the theater district, with
museums a few blocks north and sultry
downtown a quick subway ride away.
Scene and Be Seen

Spot tomorrow’s celebrity headlines over Steve
Hanson’s exquisite cuisine at Blue Fin, then
descend into Rande Gerber’s The Whiskey and get
caught up in the DJ’s beats that pulse into the night.
Room Rates
Guest Rooms
Guest Rooms
Blue Fin

Who’s jazzed? Miles Davis. John Coltrane. Dizzy Gillespie.
Move to the sounds of the New York City streets at our
sensual Blue Fin restaurant. Operated by famed restaurant
group B.R. Guest, Blue Fin faces directly onto the lights
and energy of Broadway and seats 400 people on two
levels. A dramatic, floating, stainless steel staircase leads
the way to a semi-private alcove dining area where guests
can sit back and listen to New York City's finest jazz
The Blue Fin @ W Hotel Times Square
Discover Blue Fin at

Blue Fin  
Cuisine :
Setting :  Jazz Music  
Owner :  B.R. Guest  
Smoking Permitted :  No  
Hours :
 7:00 AM - 12:00 AM  
Staying In

Retreat to rooms that quiet the city’s roar to a purr. The open showers, breathtaking skyline
view, W signature bed with 350-thread count sheets, and lush robes in our 507 guest rooms
and 43 suites make staying in a statement, not a question.